Pig on a Platter

For my signing post, I chose this advert poster located in Gloucester Road Underground Station. As you can see, it's a rather unusual advert. Instead of simple, powerful text designed to grab your attention immediately and get the point across just as quickly, this advert has quite a lot of text. It is meant to be read rather than glanced at. In addition, the text is also not formatted in the usual manner. It is placed sideways, tilted at both 90 and 270 degrees. The font is also a script-like, decorative font, not the usual sans serif, easy to read typeface. There is also a large image of a pig in the middle of all the text. All of these things caught my attention when I saw it. I stood there and started at the poster, trying to understand what it was about. It's just an advert for some cider. So I thought, why would they do this? I started to realize this is actually a good idea. We're use to all the modern advertising techniques, that a lot of it goes unnoticed. The purpose of this advert was to grab attention using unconventional means of advertising. It's unique and different, and that's why people will point their attention towards it. And then I thought, well it's in a tube station, where people are constantly waiting for the next train, not just running through. These people will actually have time to read this ad, and they probably will to pass the time. the placement of this ad is actually perfect for this reason. This a good example of effective signage because this advert truly grabs attention by standing out and being a unique ad that will grab people's attention and who will take the time to understand what it is about.